Bluebird Self Storage, a locally owned New Hampshire based storage facility, provides cost effective, climate-controlled storage units.
Signage and branded promotional items for a new business on a deadline
Bluebird Self Storage’s Marketing Manager Jeff Doyle came to Infinite in the beginning stages of opening a new location in Greenland, NH. At the time, their building was a blank slate and they were eager to find a way to effectively brand their company in this high traffic and high visibility location.
Bluebird needed a suite of large, exterior signs to build awareness prior to opening and then announce facilities’ opening. They also wanted to create a selection of promotional items in order to raise their brand awareness among potential new customers in advance of their opening day.
Our Wide Format team worked with Bluebird to create five massive banners and an 11-foot-tall flag that could be seen from busy Route 33 and 95. From their “OPENING SOON” to their “NOW OPEN” banners, Infinite was able to make this vision come to life.
Infinite’s Promotional team worked with Bluebird to select and produce easily distributed giveaways including custom highlighters, flashlights, stress trucks, can coolers, and umbrellas as well as branded apparel for prospective customers.
“Infinite was able to provide us with customer giveaways that we distributed at bars, trivia events, etc.,” said Doyle. Infinite worked quickly to make sure the level of brand recognition led to a high impact opening day.
The opening months of Bluebird’s Greenland location have been a great success. With the combination of tangible customer giveaways and bold signage, Bluebird achieved their goals and hit the ground running.
Doyle adds “we are acquiring new customers at a rate we’ve never experienced before.”