How to Capture Holiday Magic in a Box (and Earn Brand Loyalty)
The holidays are all about connection as we seek to share the magic of the season with those we care about most. In addition to connecting with loved ones, the holiday season is the perfect opportunity to reach out to employees and customers to show your appreciation and strengthen your relationship.
With COVID-19 still affecting our lives and disrupting the way we build those connections, it’s time to get creative this holiday season. Whether or not you’re able to engage in person this year, AlphaGraphics’ Holiday in a Box is the perfect way to make a memorable impact with your holiday outreach. Read on to get inspired with three ways to make an agBox part of your business’s holiday celebrations.
Holiday Party in a Box
Throwing holiday parties is one of the biggest opportunities for companies to show appreciation to employees during the year. Staff look forward to fancy dinners, open bars, awards, entertainment, and the opportunity to mingle with colleagues outside of work hours. Unfortunately, many individuals are uncomfortable attending large live events this season while COVID-19 is still a cause for concern.
If your organization opts to forgo the in-person holiday soiree this year, never fear — agBox can deliver the party to employees’ doorsteps. Playing off traditional holiday party elements, these branded boxes might include cocktail sets, giveaways, raffle tickets, and of course, plenty of holiday swag.
Sending employees an agBox is a great way to bring virtual events to life. If you intend to hold a virtual holiday celebration, include items in your Holiday Party Box to make your event more engaging and interactive — like bingo cards, scavenger hunt instructions, or photo props. For extra fun, add a sticker instructing recipients not to open the box until the date of the party, then watch everyone open their boxes at once on screen!
Employee Appreciation Box
If your organization isn’t holding a holiday party at all, an agBox full of branded gifts makes an excellent replacement. With the budget savings from forgoing the rented event space, catering, open bar, and entertainment, you can splurge on high-end gifts that will be enjoyed and cherished by your employees for many years to come.
Popular holiday gift items include jackets, tumblers, blankets, and tech items like portable chargers. Choosing premium gifts from popular brands communicates to your employees that they are valued and the company is willing to spend a little extra to treat them. Be sure to customize everything in your Holiday Box with your company’s branding!
When planning your Holiday Box, think beyond the contents — there’s plenty you can do with the box itself to build a sense of celebration and connection. A custom printed box can reflect your branding or reinforce company values before it’s even been opened. Want to take things a step further? Consider embedding a video player inside the lid of your box that will auto-play a message from company leadership when opened — perfect for adding a personal touch. And if you don’t have the budget for a high-tech box, a handwritten note will do the trick instead. Whatever you choose, these customizations give employees a tangible reminder of who they work for and can help reignite the pride they feel in being a part of the organization.
VIP Customer Box
Holiday boxes aren’t just for employees. Let top customers know that you’re thinking of them too! A thoughtful agBox is a sure way to surprise and delight your clientele. Include a range of gifts that prominently feature your company’s branding — in addition to making your client feel appreciated, these will also earn you free advertising every time they are worn or used! Choosing premium gifts can pay off here too, as people are more likely to use a higher quality item frequently — showing off your brand every time they do.
Take advantage of the opportunity to remind customers of your products and services, whether in an obvious way (like including free samples) or more subtly (by creating a theme for your box that reflects your industry or services). Although your primary goal should be to thank the recipient for their business and wish them a happy holiday season, make sure to prominently include contact information to help them easily get in touch with you. They’ll likely want to place another order as soon as they see the care you put into creating their holiday box!
Build Outstanding Holiday Experiences
Whether you’re bringing a virtual holiday party to life, showing appreciation for your employees, or sharing thoughtful well-wishes with top customers, agBoxes can help you capture the special sense of togetherness that is at the cornerstone of our holiday celebrations. At a time when meaningful connections can be difficult to form and maintain, sending an agBox is the perfect “above and beyond” gesture that will get your employees and clientele feeling excited about your business and loyal to your brand!
Your partners at AlphaGraphics can help you plan, design, print, and create every element of your holiday boxes. Not sure where to get started? Get in touch today to request a free consultation.